Expert Insights: Story Telling Secrets with Yamini Naidu

Stories and storytelling can inspire, influence, motivate and engage people where logic and bullet points may not. Think of your own experience. Isn’t it always the story, the anecdote, the example that you remember long after the event?

Business storytelling is storytelling with a purpose and for results. Whatever it is you are trying to do in business – whether you are leading people, managing change, influencing the board or building your career, storytelling can help you do it better…that’s a guarantee!

In this episode of Expert Insights, Yamini Naidu will help you:

• Discover business storytelling – a hot emerging business skill
• Explore the use of storytelling as an influence tool
• Identify applications for storytelling within your business.

Yamini Naidu is rated among the top 3 business storytellers globally and is the world’s only economist turned business storyteller. She is an Award-winning speaker and best-selling author and works with leaders helping them shift from spreadsheets to stories. Her clients include Google, Adidas, Ford Motor Company, Goldman Sachs& Tiffany & Co.

Yamini recently received a Global Leadership Development Award. This award recognises the results she has had, the impact of her work with clients and her thought leadership in business storytelling.

Yamini is the author of several books including business best seller Hooked: How leaders connect, engage & inspire using storytelling and Story Mastery. She is committed to social enterprise and supports and works with Pollinate Energy, a not for profit focused on energy access for poor people living in urban India.